Digital Smart Media – Newspaper Advertising
Newspaper advertising has been around longer than most of the main stream mass media advertising options we have today and is still on the list of advertising options that many businesses think about doing. Newspaper advertising can do a lot more than just advertise one item or one sale each ad can bring in customers and then bring them back again and again. They are a good way to reach a large number of people especially in the older demographic of 55+ because they tend to read the paper more frequently than younger demographics who find news and other information the newspaper provides on other mediums. You can target your ads to the appropriate markets by requesting that your ads run in the section that make the most sense for your target audience. The price of a newspaper advertising depends on a lot of things such as size, publication, sections, day of week, and frequency of ads running. Digital Smart Media will work with the different publications when it comes time to make a purchase for a client and are very good at maximizing the value they receive. a couple techniques we use are to lay in annual deals dramatically reducing the rate along with purchasing a growing amount of remnant ad space last minute before a publication goes to press. If you are interested in learning more about newspaper advertising or how Digital Smart Media can help your business Contact Us for a free consultation.