Digital Smart Media – Magazine Advertising
Magazine advertising’s major benefit to businesses is its ability to display higher quality images than either direct mail or newspaper. Magazine advertising requires a longer lead time than other forms of print advertising available because of there higher print quality.
Magazine ads are very expensive for how many people they reach no matter what publication you advertise in. If you are interested in advertising in a magazine as part of your businesses media mix we will be happy to negotiate your rate but, for us to do our job to the best of our ability we recommend starting this process at least 6 months in advance to maximize your discounts. Magazines are typically issued monthly and are targeted towards a specific audience and have a much longer life cycle than the majority of advertising options. Professional offices often subscribe to magazines for there lobby for there customers to read while waiting for their appointment. Knowing that a magazine could be picked up several months later is something to consider while planning what services to advertise.
If your business is interested in magazine advertising as part of your media mix Contact Digital Smart Media for a free marketing consultation.