Digital Smart Media – Direct Mailer Advertising
Direct Mailer Advertisements come in a variety of formats and options available including catalogs, brochures, post card, and letters. Utilizing a direct mailer campaign can be a very effective way of advertising to both new and existing customers. A direct mailer has the ability to personalize your message towards a specific audience creating a high conversion rate. An example of an effective direct mailer campaign would be a criminal defense attorney acquiring the list of people recently arrested for DUI and sending them a letter explaining the process and importance of having an attorney involved in the process. Most print advertising vehicles are favored by a business owners because of the tangibility and trackability that isn’t possible with other forms of traditional marketing options. As a stand alone marketing option Digital Smart Media does not typically recommend this form of advertising but, it is very effective when included in part of a comprehensive marketing campaign.
If you are interested in learning more about direct mailer advertising or other services offered by Digital Smart Media please contact us for your businesses risk free consultation!