How to structure a successful social media marketing campaign?
Social Media Marketing is a relatively new tool companies are using to increase top of mind awareness of loyal interested consumers. Social marketing requires the same core of requirements Digital Smart Media recommends before employing any advertising efforts. Utilizing this platform to grow your brand can be very rewarding but comes with pit falls traditional forms of advertising are not typically prone to. It is recommended to put together a detailed plan of attack before allocating resources to this powerful form of advertising.
Define Your Business Goals: What are realistic goals or benchmarks you can working towards achieving over a period of time? Are you looking to increase brand awareness among a new customer pool or are you looking to retain a specialized customer within a niche market.
Define clear marketing objectives: Setting goals for your social media marketing strategies are great and all but, if you do not set specific marketing objectives defining how you get from point A to point B within a specific set of realistic parameters. It is important to make sure these marketing objectives are correctly measured on a stand alone bases along with detailed against other factors involved in evaluating an over all marketing campaign.
Identify your Ideal Customer: Things that are used in determining this perfect customer would be gender, race, age, income, likes, or education level. Once you have the target customer in mind the more specific you can be to tailor your message towards that specific customer making it much easier to reach the right person at the right time with the most effective message.
Competitive Analysis: Identifying the top three to five competitors within your category not only allows you to integrate successful tactics but, it will help you avoid potential pit falls within your social media marketing efforts. Things to look for are post frequency, social engagement levels, and engagement patterns based on the time or day the post was made.
Content Strategy: When it comes to creating a successful social media marketing strategy there are three main fundamental components to look at before developing content to share. Is the content relevant to your product or service?? What day of the week and time of the day are you releasing the content to maximize converting your prospects and how often are you posting new content for your fans to utilize.
Assign a Social Media Marketing Budget: As more businesses reallocate traditional media spend towards digital marketing efforts it is important that a proper budget is allocated to achieve the results expected within your business goals and marketing objectives. The majority of businesses look at this new form of advertising similar to traditional marketing streams by establishing a budget first then deciding what marketing efforts fit within that specific budget. If you are able to establish a properly diagnosed social marketing strategy and allocate a proper budget to support it the odds of running a successful campaign increase substantially.
Social media networks are fantastic resources for businesses of all sizes looking to promote their brands online. The platforms themselves are free to use, and they also have paid advertising options specifically for brands that want to reach even more new audiences. But just because your business should be on social media, that doesn’t mean your business should be on every network. It’s important that you choose and nurture the social platforms that work best for your business so that you don’t spread yourself too thin.
If you want to create a successful social strategy, you need to familiarize yourself with how each network runs, the kinds of audiences you can reach and how your business can best use each platform. We profiled the top social media platforms so you can learn more about them and market your business better.