Many people think that because of music players like the ipod and subscription services like pandora that radio is dead. This is not the case in fact certain advertisers get the greatest ROI. Radio reaches around 93% of your local consumers and for businesses such as title loans, tires, and insurance companies. Among the thousands of commercial messages that these consumers are exposed to each day, radio advertising is unique: it reaches consumers when they have little else to distract them. Some marketing professionals believe that the engagement levels for radio advertising is by far the highest of any mass media. This impact is magnified by the emotional and motivating power of audio. Numerous studies have demonstrated that the connections made through audio messaging have more impact on consumers than either video or print. Radio listening is a habitual medium reaches the same consumers with greater average frequency than television advertising. Radio can be the cheapest per unit of any mass media marketing vehicles available today. At Digital Smart Media we look at all forms of advertising and evaluate the most effective way to maximize our clients budgets. If you would like more information on our services please contact us and we would be happy to help!